Video commerce is a method of promoting and selling products or services by using video content. Allowing businesses to showcase their products or services in action while making it easy for customers to make purchases directly from the video.

The video content can range from product demonstrations, tutorials, reviews, livestreams, to even interactive videos where customers can click on products in the video to purchase. It offers a more interactive and engaging shopping experience, potentially increasing conversion rates and sales.

It has become increasingly important in the retail landscape due to the growing preference of consumers for video content. A recent study shows that as many as 91% of consumers want to see more online video content from brands (Wyzowl, 2023).

Today, retailers are increasingly turning to video solutions to revolutionize their approach to commerce. Take Mainland China, for instance, where a growing number of store promoters are conducting in-store livestreams during off-peak hours to boost sales. Given that physical stores experience non-peak hours approximately 60% of the time, consider the potential impact on sales if retailers could make use of this idle time.

Moreover, retailers capitalize on their livestream efforts by featuring the recorded videos on their e-commerce platforms, thereby enhancing the online shopping experience for their customers. If customers want a product introduction while shopping online, they can simply access the recorded livestream "moment" and jump to the specific point where the product is discussed.

With the cost of attracting online traffic rising, retailers are putting a high priority on enhancing engagement with the visitors they do attract. Studies indicate that short videos can help businesses achieve a 400% increase in engagement rates. Consumers tend to spend more time on websites that include video content, which in turn leads to a 200% increase in average basket value and conversion rates.

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Since founded in 2013, we have successfully served over 140,000 brands globally. We bring this wealth of experience to every client we work with, providing them with the confidence and assurance they need to trust in our solutions.

Innovative Video Commerce Solutions

We are the ONLY provider in the market offering end-to-end Video Commerce Solutions. Our cutting-edge technology integrates seamlessly with e-commerce platforms, offering an enhanced shopping experience for your customers and increasing your sales.

Certainly, with Boutir, you have the ability to run livestreams directly from your eCommerce website or even from your mobile phone while you're on the go! This functionality allows you to multi-stream to several platforms at once including Facebook, Instagram, TikTok, YouTube, Twitter, and Line TV, broadening your audience reach.

During the livestream, your customers can enjoy a seamless shopping experience by clicking on the product tags you display, enabling them to shop without leaving your site. Furthermore, you can engage with your customers in real-time using interactive features like polls or question cards.

Once the livestream is over, you'll receive comprehensive reports providing insights into each livestream's performance. These reports include data such as total watch time, customer interactions, devices used, and overall engagement, and so on.